Anyone with a Facebook or Twitter account yesterday couldn’t fail to spot all the make up free selfies that were going around. Whether it was just another social media fad or a moment of digital marketing genius, I for one don’t care either way, all I care about is it that it was an amazing way to highlight cancer awareness and raise extra donations for Cancer Research UK.
According to the charity they didn’t start the selfie campaign but I’m sure they are very happy with whoever did. There seemed to be some negatively surrounding the selfies yesterday, which I could not believe. True maybe some people were posting a make up free selfie just to be a part of the craze or even to show off how good they looked without make up. But there was a lot of women who really did it to help and donated (like me) to Cancer Research UK – well I had to after scary everyone with my picture.
The other great thing I saw was an increase of information about breast cancer awareness and how to spot the signs, which really is so important. I check myself regularly but only for lumps, whereas the graphic I saw online yesterday (below) really showed I wasn’t checking the right way.
So well done to all you brave women who bared all (spots & all) to show your support, to the women who also donated and also to the brilliance of whoever started this social craze – you did a really good thing! We have all be touched by cancer in some way so any activity that raises awareness of this family/friend stealer is worth it in my books!
Have you done your Make up free selfie yet? Don’t forget to text BEAT to 70099 to donate £3 to Cancer Research UK! Go bared faced and lets kick cancers butt!
Proud to go make up free for cancer awareness,
Annmarie x x
The small but mighty ramblings of a redhead 